The ABCs of being a creative entrepreneur

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The ABCs of being a (creative) entrepreneur

By Nerea Gibson, Founder and CEO of Aeren Waters

An entrepreneur is defined as “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so”. Many of us in the fashion industry may not be labeled as an entrepreneur; however, this label exemplifies an inherent facet of our journey.  While the focus may be on the artistic product, creative entrepreneurs have to juggle a myriad of roles to not only start, but to grow and sustain our ideas and/or brands.

I wanted to share three (3) tips, or the ABCs, that I’ve learned as a fashion designer and business owner.

ACCEPT that you cannot do everything.

Your idea, your business is essentially your baby.  You conceived it, nursed it, fed it, and have watched it grow.  And now it needs more input to continue to mature and thrive. There will come a point where you HAVE to delegate tasks to others so you don’t stretch yourself too thin.  Do not be afraid to ask for, or pay for, help.   It’ll save your sanity and peace of mind.

BE your brand.

We are overloaded with input every day, all day. So what is it about your brand that will stand out?  Take the time and space to consistently highlight what is unique about yourself, what you do, or how you do it.  The consistency helps to build the connection and trust with your targeted audience. And remember to do this both online and offline.  


People don’t buy your products or ideas; they are buying YOU.  Your audience feeds off of your persona and how you carry yourself.  If you don’t show confidence in yourself, your work, or your business, people will not have confidence in what you are saying or selling.