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Meet the woman behind the brand, Aeren Waters

Nerea Gibson

What’s your story?

My name is Nerea- I am a mother, a molecular biologist, and an optimist.  I am also the Founder and Creative Director of Aeren Waters. This business initially centered on handmade accessories, which I still design and create. But I'm also expanding Aeren Waters as a design house, to include sewing lessons and manufacturing services.

How did you fall in love with fashion?

I fell in love with fashion at a young age. Part of it stemmed from my mom. She always dressed sharp in her work suits and outfits, and I was in awe how she always pulled her look together. As a kid, I was very much into art and creating vivid imagery, so it trickled over into what I wore, or "tried" to sew.

Where did you come up with the name, Aeren Waters?

That was an interesting process!  Some name ideas sounded too forced or didn’t reflect me, or my style. It took some time and nothing seemed to resonate.  But I knew that I wanted people to  say "I need that in my life!" whenever they saw my designs.   So I asked myself, ‘What are things that people need?”, and then I thought“air and water”.  And from there, Aeren Waters was birthed.  And if you didn’t catch it, Aeren is my first name spelled backwards.

How would you describe the process of coming up with a new design?

My process is usually having a set idea for a design, and by the end of the project, it looks nothing like I planned!! But I like it that way; it's important to explore and try new paths.

What are your plans for 2017?

Too many!! But that’s a good thing! One of my objectives is to begin building the service side of the business by offering hopeful designers manufacturing services. I also plan to host a few creative workshops and create online content for folks to learn how to sew. More info will be available on aerenwaters.com

The ABCs of being a creative entrepreneur

Nerea Gibson

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The ABCs of being a (creative) entrepreneur

By Nerea Gibson, Founder and CEO of Aeren Waters

www.aerenwaters.com

An entrepreneur is defined as “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so”. Many of us in the fashion industry may not be labeled as an entrepreneur; however, this label exemplifies an inherent facet of our journey.  While the focus may be on the artistic product, creative entrepreneurs have to juggle a myriad of roles to not only start, but to grow and sustain our ideas and/or brands.

I wanted to share three (3) tips, or the ABCs, that I’ve learned as a fashion designer and business owner.

ACCEPT that you cannot do everything.

Your idea, your business is essentially your baby.  You conceived it, nursed it, fed it, and have watched it grow.  And now it needs more input to continue to mature and thrive. There will come a point where you HAVE to delegate tasks to others so you don’t stretch yourself too thin.  Do not be afraid to ask for, or pay for, help.   It’ll save your sanity and peace of mind.

BE your brand.

We are overloaded with input every day, all day. So what is it about your brand that will stand out?  Take the time and space to consistently highlight what is unique about yourself, what you do, or how you do it.  The consistency helps to build the connection and trust with your targeted audience. And remember to do this both online and offline.  

CONFIDENCE

People don’t buy your products or ideas; they are buying YOU.  Your audience feeds off of your persona and how you carry yourself.  If you don’t show confidence in yourself, your work, or your business, people will not have confidence in what you are saying or selling.